Why choose PURE mineral makeup?


Enriched with powerful, natural botanicals, our range of freshly made makeup must-haves puts you in control of your look. From richly pigmented eye shadows to juicy, luscious lipsticks, we've harnessed the latest in green beauty innovation to bring you a host of fun, effective products that are kinder to your skin and the planet.

Flawless Collection


Create a natural-looking, flawless finish with this essential collection, available in every shade of our staple base products.

This collection contains:


Beauty Booster Sheer Foundation 30ml

Mineral Foundation 6g

Illuma Light-diffusing Concealer 4ml

Full Coverage Kabuki Brush


Want to build your own Flawless Collection? No problem!

Save a further £2 by selecting our box-free eco version.

Colour Palette 


Create a personalised makeup look you can carry with you wherever you go inside our sleek, innovative Colour Palette. With millions of combinations to choose from, true beauty freedom is just a few steps away.

The palette case, trays and individual product pans are also available to buy separately.

Community Advocates


I’ve always believed that we’re only as strong as our weakest link, so we do what we can to support the health of our community which includes sponsoring a farmers’ market for six months of the year.  Farmers and families all benefit from the opportunity of getting close to the bounty of the land.  No pesticides, no GMOs just clean food that tastes great, acts as medicine and brings us all together.  This is what clean means to those of us at Jane Iredale.

Jane Iredale Makeovers


We offer in-salon or on-location* makeup treatments by Makeup Artist, Crayg Ward.

30 minute basic makeover £31.45

45-60 minute editorial makeover £36.95

60+ minute Avant Garde makeover £41.95*

*Extra charges can apply



17-19 Walsall Road



WS11 0HG

Tel: (01543) 574 167


Monday  CLOSED

Tuesday  09:30-16:30

Wednesday  12:30-20:30

Thursday  10:30-19:30

Friday  10:30-18:30

Saturday  09:30-17:30

Sunday 10:30-15:30

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