Formulated for men’s finer, weaker hair, it has an excellent revitalising and strengthening effect. Organically-sourced ingredients, such as vine extracts, incense and ginger, make this shampoo the ideal solution to add body and thickness to the hair. The result is a bouncier hair that is easy to style.



The pride and joy of the Italian barber craft, Machete recommends Framesi Barber Gen, a range inspired by time-honoured wellness rituals that takes care of the hair and beard.

Framesi Barber Gen Fortifying Shampoo 250ml

    • Apply on wet hair and massage on the scalp and lengths.
    • Wait a few minutes before rinsing.
    • Repeat as needed.
    • For more effective and complete results, use the Framesi Barber Gen Fortifying Spray before styling.