FALL/WINTER 19/20

Discover the hairstyles of the Italian Style Framesi and Italian Style Energy collection, inspired by new trends, and renew your look

SEVERITY

by Italian Style Energy & Italian Style Framesi

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It represents a return to minimalism, but with a different shade and a decidedly new attitude. In the Nineties, minimalism was born as a reaction against the previous decade: it was the refusal of any excess. More than a simple fashion, it was a philosophy of life that took distance from self-ostentation and parade of wealth.

GRUNGE FACTOR

by Italian Style Framesi & Italian Style Energy

This was born between the Eighties and the Nineties in the music scenery of the North-Western American cities (such as Seattle) and it has perfectly represented the desire for rebellion and the disillusion of a whole generation after the failure of the American dream. The grunge movement expressed its dissent not only through the music, but also through the look: long hair, ripped blue jeans, worn out sport shoes or command boots, frayed t-shirts under unbuttoned checked flannel shirts. The grunge movement was the denial of fashion.

DECADENT ROMANCE

by Italian Style Energy & Italian Style Framesi

Romanticism 4.0; Pastel colors, mawkish sensitivity and affectedness have been shelved: the new Romanticism looks into everyday life and tells the contradictions of our time with poetic expression. Decadent Romance is a kind of dark Romanticism, it analyses daily life with clarity of mind and pragmatism. It does not deny the troubles of life, but tries to face them in a positive and gentle way. Romanticism is seen as “an antidote to the harshness of life”, so said Miuccia Prada on the eve of her last fashion show.

GANGSTER STORY

by Italian Style Framesi & Italian Style Energy

To understand this trend, we must remember many different the gangster movies: from those Hollywood classic stories, that used to take place in the Prohibition years, through the movies of the Seventies, until the video clips of the youth’s idols playing gangsta-rap music. On the runways, we have seen models in the Scorsese’s Bonnie & Clyde or Coppola’s Goodfellas look. Obviously, the quote is purely concerning the style. The double-breasted suits with vest and tie clip are impeccable. Well-padded shoulders make the figure more impressive. The precious artisanal male tailoring is a must have.